Content marketing
business
Website that will give results
In order to output results on the website
-
To many users
(SEO, SEM) -
Have them take a closer look
(Content match) -
Have them choose their own company
(Appeal of USP)
It is important.
1. To many users (search engine, SNS)
With conventional intentional keyword adjustment and external link installation, it is becoming extremely difficult to take measures for high-level display.
This trend is expected to increase year by year.
It is important to aim for "improving the quality of content" and "acquiring a natural link", but the fact is that the number of companies actually doing it as actions is still low.
2. Have them take a closer look (content match)
We are conducting (LPO) matching keywords and contents, but we think that it only prevents early withdrawal and has not been a fundamental solution.
In order to stay at the site and deepen the relationship with the user, the balance between "information provision" and "selling" is extremely important.
3. Have your company pick up (appeal of USP)
Even if you provide good quality information, it is meaningless if you have contracted with other companies.
To that end, we need to clarify the USP (Unique Selling Proposition, the reason for choosing our company) and tell the user.
However, it is not so easy to clarify the reasons why you will choose your company again and propose your own selling.
We offer a content match type web site based on the above points which is hard to take concrete actions.
After releasing, we will improve and manage the site according to the situation based on objective analytical data as if we educate our live salesperson.